"Swiss Made" is a hallmark of excellence that requires a watch to be made in Switzerland, representing a standard quality notion handled through Swiss regulations. Requirements for the "Swiss Made" badge include the place of production, origin of its components, and final assembly and inspection. Traditionally, at least 60% of the manufacturing costs need to be incurred in Switzerland, and the movement has to be Swiss.
The designation ensures excellent craftsmanship, precise and reliable, since Switzerland is known for its long-standing tradition and expertise in watch-making. Wearing a "Swiss Made" watch defines possession of a timepiece that speaks of excellence, innovation, and the rich heritage of horology from Switzerland.