PVD is an advanced coating process in watchmaking, which deposits ultra-thin, durable layers of material onto a watch case or other components. This process vaporizes a solid material in a vacuum environment and deposits it onto a desired surface, producing a highly resilient and uniform finish. PVD coatings are available in a variety of colors and finishes such as black, gold, and rose gold, giving the watch an elegant look and excellent scratch-, corrosion-, and wear-resistance.

PVD is an environment-friendly process that definitely ensures the permanent lifespan and durability of the watch's outer surface, hence why it is also commonly used on high-end luxury timepieces that seek style and substance.