ETA SA Manufacture Horlogère Suisse is a Swiss company that has long been known for high-quality watch movements. The movements of ETA are used by many brands, from the most expensive and luxurious to the most entry-level ones, belonging to the Swatch Group. ETA movements are valued for their reliability, precision, and high-level craftsmanship, and several brands are using these movements either in raw form or customized to create unique performance and aesthetics.